When we covered the Louis Vuitton Spring 2019 campaign, I became an instant fan, which isn’t too surprising since it’s no secret that I’m a self-proclaimed Louis Vuitton girl. While I personally wouldn’t change anything at all in the campaign, I was drawn to one element in particular…the one that can only be described as “the bag of eggs”. I’ll be honest: I couldn’t process my feelings on this uniquely shaped bag at first. I’m a stubborn person and I’m usually quick to come to a verdict on whether or not I like something, but I couldn’t determine if the intense wave of emotion I was experiencing over the bag of eggs was true love or pure hate. While it was definitely the standout piece of the Spring 2019 campaign, I was careful not to jump to a conclusion about how I felt about the bag of eggs.
The shape of the egg bag is unprecedented and peculiar; not words that I necessarily want to associate with a bag that I could add to my collection. Sure, we’ve seen (and loved) round bags and we’ve seen basketball-shaped bags, but the question still stands. Are consumers ready for a bag of eggs?
Eggs have unexpectedly been at the top of my radar for the past few weeks. Although the bag of eggs came before the egg (aka the infamous Instagram account that broke Kylie Jenner’s record for most-liked Instagram photo of all time), there’s no denying, the eggs are having just a moment. After this year’s Grammy Awards and Cardi B’s oyster dress, I was thinking fondly of the years when red carpets were filled with the most extravagant and over-the-top outfits. Once upon a time, celebrities, especially Lady Gaga, continually dressed in the most seemingly unusual outfits they could find to attend awards shows.
Cardi B inspired me to take a walk down memory lane and remember all my favorite red carpet looks from the past. I was casually checking out Gaga’s different outfits from a long time ago (who can forget the meat dress?), when I stopped on the red carpet at the 2011 Grammys. Lady Gaga arrived inside an EGG. Iknewthe Louis Vuitton bag reminded me of something, but I couldn’t put my finger on it. This epiphany came to me immediately once I saw the photo of Gaga’s entrance to the 2011 Grammys. Apparently, she lived in the egg for three full days.
Realizing that the egg bag reminds me of Lady Gaga’s red carpet look only makes me love the egg bag more. I’m in total “everything old is new again” mode, so this couldn’t come at a better time. Overall, I’ve decided I really like the egg bag and can’t wait to see the different shapes it will take. Personally, I would love it in a larger version on the LV Reverse Monogram Canvas. The reverse monogram is my favorite Louis Vuitton canvas; I find it so aesthetically pleasing! I haven’t seen it on the Louis Vuitton site yet, I know I’ll be on the lookout for the brand in the coming weeks.
What do you think of the bag of eggs? Do you love it, hate it or meh?