I mean no disrespect, of course: Dior is one of the biggest and most storied brands in the history of luxury as we know it, and they do a fantastic job with many aspects of their business (I’m a particular fan of their makeup ). However, when it comes to bags… what about?
Along with the Fendi Baguette, Dior’s Saddle Bag helped launch the It Bag trend that got many of us interested in designer bags. However, since then, the brand has been a bit quiet when it comes to designing influential bags. With the notable exception of the Gaucho bag, it has mostly been bags like theDior Lady Dior Top Handleduring the last five years.
Not that there’s anything wrong with this bag or this type of design, there isn’t. But there’s been so little change in vision coming from Dior’s accessories department in recent seasons that I’m beginning to wonder if they still value their accessories division. Given that Dior has such a successful cosmetics and perfume business, accessories probably aren’t as essential to the brand’s financial success as they are for most brands, but it still seems a bit strange.
Accessories are one of the most important ways a designer builds his or her image, and most of the luxury brands that have done well during the recession have done so on the back of their bags, shoes, and accessories. In light of those things, I can’t help but wonder why Dior is calling when they have the financial and design capacity to make bags that almost all of us would probably want to buy. Buy through Saks for $2250.