If you have ever bought aCelinebag (and many of you have), you know that it can be a complicated and sometimes frustrating process. When the Celine luggage bag first gained popularity several years ago, the brand banned retailers from selling its products online, prompting bag lovers to call and visit any number of department stores and boutiques in search of the perfect fit. right bag in the right color. However, Celine handbags are now easy to come by in stores, so why can’t the brand just make us happy and sell them online?
A couple of years ago, for a company trying to build a cache and generate buzz with a new designer and fledgling It Bag on its hands, the ban on Celine’s online sales made a certain amount of sense. A big part of fueling consumer desire in the luxury sector is creating the impression that your product is rare and highly valued by seekers, and if a bag is available at every online retailer known to man in a variety of colors, it’s hard to make the case for rarity. Doing something hard to come by only makes those who are interested crave it more, and making her bags (and everything else) in short supply did wonders for both Celine’s enthusiasm and her bottom line. However, now that the luggage bag has reached critical mass and Celine has cemented her place within the industry, it might be time to change course to reach more customers. Bags are no longer impossible to get.
The only two other big bag brands I can think of that adamantly refuse to sell their wares online are Chanel and Goyard; Chanel representatives have been outspoken about why they will only sell beauty and fragrances to those of us who enjoy shopping online (they don’t believe online sales provide the “Chanel experience,” though the company is looking to start offering products ready to use). -wear via its website for years to come), and Goyard products are often so personalized that an in-person experience makes sense. Beyond that, all the major brands offer their bags online in some way.
Even Hermes, the king of bag exclusivity and huge waiting lists, sells a wide variety of its products online, including many bags. (Though, notably, they’re not Birkins or Kellys.) Demand for Hermes products has only increased across the board, which is proof positive that when done right, online sales don’t necessarily damage a brand’s image or diminish the devotion of its clientele. After all, what’s more luxurious than ordering a product and having someone else pick it up and deliver it to your own home? Anyone who lives in New York and has tried Net-a-Porter’s same-day subway delivery knows that it beats just about any other shopping experience out there.
We were recently excited when we saw a major retailer’s website starting to appear in Google searches for Celine products, but it turns out there are currently no plans to sell the brand online.You can imagine our disappointment. So if not now, when? Celine is keeping mum on the subject, but with the luggage bag and trapeze bag available on retail shelves everywhere, we think it’s time the brand loosened its reins on online shoppers.